A Closer Look.

At CRGM design, every brand we build is grounded in clarity, bold thinking, and creative direction that delivers. In this series, we take you behind the scenes of a featured brand—from the earliest concept boards to the final execution. You'll see how strategy and storytelling come together to shape a distinct identity that drives connection, relevance, and longevity. Scroll further to explore the evolution of our creative process.

  • Developed a bold, expressive narrative that captures the spirit of performance and allure. Rouge celebrates confidence, sensuality, and sophistication through a story that pulses with movement and timeless glamour.

  • Imagined rich, theatrical worlds inspired by cinematic lighting, rhythm, and emotion to set the stage for Rouge’s creative direction. Each element balanced intensity and elegance to define its distinctive energy and bold aesthetic.

  • Designed every detail to create a dramatic brand experience showcasing Rouge’s sensual radiance and modern sophistication, from visual direction to strategic storytelling.

BTS Captures