A Closer Look.

At CRGM design, every brand we build is grounded in clarity, bold thinking, and creative direction that delivers. In this series, we take you behind the scenes of a featured brand—from the earliest concept boards to the final execution. You'll see how strategy and storytelling come together to shape a distinct identity that drives connection, relevance, and longevity. Scroll further to explore the evolution of our creative process.

  • Crafted a layered narrative that honored the original fragrance while introducing a new expression with its own emotional tone.

  • Explored multiple visual and thematic directions to define the next chapter of the brand—balancing continuity with creative evolution.

  • Delivered final assets and creative direction across packaging, naming, and launch visuals—refined to capture the sensual, coastal essence of Puerto Vallarta.